Hocalwire Daily Roundup | Unlocking SEO Success: The Importance of Content Gap Analysis
- Today's HDR Update for 05 Dec, 2023
- 1)How to combine Google Ads with other channels to retarget, nurture and convert.
- 2)Google Ads API 2024 release and sunset schedule.
- 3)New Google Profile Page & Discussion Forum Structured Data With Search Console Reports.
- 4)Why a content gap analysis should be part of your SEO strategy.
- 5)Google officially drops the Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API.
Explore the latest developments in the digital landscape with Google's recent updates and strategic insights. From Google's decision to discontinue Mobile Usability reports and tools, to unlocking the power of combining Google Ads with other channels for effective retargeting and conversion, the 2024 release and sunset schedule of Google Ads API, the unveiling of the new Google Profile Page and Discussion Forum Structured Data with Search Console Reports, to the indispensable role of content gap analysis in shaping a robust SEO strategy. Stay ahead in the ever-evolving digital realm with these key highlights.
How to combine Google Ads with other channels to retarget, nurture and convert
Consumers today are faced with thousands of options and hundreds of businesses vying for their business. Running an advertisement and expecting people to click through to a purchase is not a practical strategy. It is completely out of date.
Here are five strategies to use social media, email, cross-device tracking, organic traffic, and direct mail with Google Ads remarketing.
Source Url: https://searchengineland.com/google-ads-channels-retarget-nurture-convert-435236
Google Ads API 2024 release and sunset schedule
announcing the approximate release date of 2024 and the sunset date for future iterations of the Google Ads API in order to improve planning cycle clarity. Please remember that these are just estimates and could change in the future. Releases can also be changed between major and minor versions, added, or removed.
Source Url: https://ads-developers.googleblog.com/2023/11/google-ads-api-2024-release-and-sunset.html
New Google Profile Page & Discussion Forum Structured Data With Search Console Reports
Google has released new markup and Search Console reports along with new structured data for discussion forums and profile pages on Google Search. Google also updated the structured data from the Q&A forum with this modification.
Why a content gap analysis should be part of your SEO strategy
An effective kind of market research is a content gap analysis, which can help you find opportunities you might have overlooked and enhance your content marketing.
- What is a content gap analysis?
- What are the best tools for content gap analysis?
- Why is content gap analysis important in 2024 and beyond?
Source Url: https://searchengineland.com/content-gap-analysis-seo-strategy-435262
Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API
Today marks the official end of support for Google's Mobile-Friendly Test tool, Mobile-Friendly Test API, and Google Search Console Mobile Usability report. Google informed us in April 2023 that this would take place on December 1st, and on December 4th, 2023, Google declared that it had been completed.
That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow !!
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