Hocalwire Daily Roundup | Topic Authority: SEO Ranking Method for News Websites

In the ever-evolving landscape of online advertising and SEO, major players like Google and Microsoft are making significant updates. Google announces impending changes to its AdMob and AdSense Program Policies, while Microsoft introduces a cutting-edge AI tool designed to instantly generate banner ads. Furthermore, businesses are encouraged to harness the power of AI-driven SEO strategies to enhance website traffic. Additionally, a groundbreaking SEO ranking method called "Google Topic Authority" is touted as a game-changer for news websites, underlining the pivotal role of content relevance in online visibility. Stay tuned as these advancements reshape the digital marketing landscape.

Google to update AdMob & AdSense Program Policies

Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events." In February, Google will add a new Sensitive Events policy to the AdMob and AdSense Programme Policies.

Source Url: https://searchengineland.com/google-update-admob-adsense-program-policies-436404

Microsoft is rolling out a new AI tool that generates instant banner ads

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. By reducing back-and-forth between creative and media teams during editing chores, this solution may increase the amount of time spent on strategic activities like audience analysis, which will improve the effectiveness of optimisation.

Source Url: https://searchengineland.com/microsoft-retail-media-creative-studio-436452

Leverage AI-driven SEO to increase traffic

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for.

• Improve your search ranking position and the number of page-one results
• Capture the featured snippet and the top 3 search positions with the answer to your shopper’s questions
• Get reviews across the web on multiple review platforms
  
• Show the most influential social proof on your website

Source Url: https://searchengineland.com/leverage-ai-driven-seo-to-increase-traffic-436409

The Power of Google Topic Authority: A Groundbreaking SEO Ranking Method for News Websites

Google Topic Authority, is a potent tactic that can dramatically raise your site's SEO rating. Google Topic Authority. This innovative system has the potential to redefine how news sites approach SEO strategies. In this blog, we'll explore the key components of a News Site SEO Ranking System leveraging Google Topic Authority.

1) Understanding Google Topic Authority

2) Why is Topic Authority important?

3) Publisher Suggestions

4) How Google Trends Can Supercharge News Publisher's SEO Strategies.

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

If you want to reach out to Hocalwire to learn about our awesome Newsroom CMS, reach us by clicking here.