TLDR

  • Today's HDR Update for 11 Jan, 2024
  • 1) Google: No Such Thing As Perfect Formula For Ranking.
  • 2) Google Ads for lead gen: 9 tips to scale low-spending campaigns.
  • 3) Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th.
  • 4) Last call for Google Ads API v13.

The dynamic landscape of Google's search algorithm continues to perplex digital marketers, as recent mid-week fluctuations on January 9th and 10th underscore the absence of a perfect formula for ranking. Google emphasizes the ever-changing nature of its algorithms, challenging businesses to adapt their strategies continuously. In the realm of Google Ads, a recent guide offers nine valuable tips to efficiently scale low-spending campaigns for lead generation. Additionally, a final call has been announced for the Google Ads API v13, urging developers to stay abreast of the latest updates for optimal performance. As the search giant keeps marketers on their toes, staying informed and agile remains paramount in navigating the intricacies of online visibility.

Google: No Such Thing As Perfect Formula For Ranking

The Liaison for Google Search, "There’s no perfect formula to follow that must be used to rank highly in Google Search."

So what does Google recommend? "Google's key advice is to focus on doing things *for your readers* that are helpful. For example, if it makes sense for your readers to see a byline for an article (and it might!), do it for them. Don't do it because you've heard having a byline ranks you better in Google (it doesn't)," Danny Sullivan wrote.

Source Url: https://www.seroundtable.com/google-seo-perfect-formula-ranking-36693.html

Google Ads for lead gen: 9 tips to scale low-spending campaigns

Want to improve your lead generation for Google Ads? These nine levers will help your PPC campaigns develop significantly. While throwing money at an issue might be effective in other contexts, expanding a Google Ads account requires more consideration. Increasing your spending alone won't cut it, so consider these nine strategies that, combined or separately, can impact growth to differing degrees.

Source Url: https://searchengineland.com/google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns-436378

Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th

Again, it is a bit unusual to see a spike in ranking volatility during a work week, as opposed to starting on a Friday and through the weekend. I am now noticing indications that yesterday and today are the start of an update. However, to showcase the prior Google upgrades, here they are, all of which occurred over the weekend:

Source Url: https://www.seroundtable.com/google-search-algorithm-ranking-volatility-36698.html

Last call for Google Ads API v13

Developers using v13 must migrate to a newer version to ensure their ad campaign functionality remains unaffected. Google Ads API v13 will sunset on January 31, 2024.

Starting on February 1, 2024, all API calls made by users still using version 13 will be rejected.

Source Url: https://searchengineland.com/last-call-google-ads-api-v13-436390

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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