TLDR

  • Today's HDR Update for 23 Feb, 2024
  • 1) Google announces Performance Max updates – including Gemini integration
  • 2) Location targeting in Google Ads: Balancing automation and control
  • 3) Link building in 2024: 12 ways to win or fail

Google recently unveiled a series of updates to its Performance Max campaigns, including integration with Gemini. As advertisers navigate the realm of location targeting in Google Ads, they must strike a balance between automation and manual control. Meanwhile, in the ever-evolving landscape of link-building strategies, 12 crucial tactics can either lead to success or failure in 2024.

Google announces Performance Max updates – including Gemini integration

Advertisers can use the new features to enhance the quality of ad creatives and improve optimization.

PMax unveiled AI-powered image editing and asset creation in November. The creation of text and graphic materials for campaigns is facilitated by this tool. PMax can now create lengthier headlines using Google's AI model Gemini, and site link generation will be implemented shortly.

Source Url: https://searchengineland.com/google-performance-max-update-performance-max-437776

Location Targeting in Google Ads: Balancing Automation and Control

Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.

To simplify campaign administration, Google Ads has undergone significant change in recent years, including the introduction of increased automation and artificial intelligence.

PPC advertisers now have to make strategic choices in several areas, including geotargeting: manually specifying precise geographic targets or leaving it to Google's algorithms to decide where advertisements are displayed based on performance statistics.

Source Url: https://searchengineland.com/location-targeting-google-ads-balancing-automation-control-437739

Link building in 2024: 12 ways to win or fail

Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.

The techniques for establishing quality links have changed as search engines have become more complex. In 2024, the emphasis will be more on obtaining high-quality, authoritative backlinks from reliable and relevant sources than on quantity.

Source Url: https://searchengineland.com/link-building-win-fail-430176

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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