Hocalwire Daily Roundup | Google Targets AI Fraud, Microsoft Tightens Ad Policies

Google unveils structured data for educational videos, enhancing visibility. Google takes legal action against AI fraud and copyright violations. Microsoft Advertising updates policies, sends emails on non-compliant ads. White-Label SEO allows rebranding and reselling SEO services. E-commerce brands must display authentic E-A-T (Expertise, Authoritativeness, Trustworthiness) to build trust. In conclusion, these industry updates underscore the importance of transparency, legality, and credibility in the evolving digital landscape.

New Structured Data for Educational Videos Announced by Google

For instructional videos, Google is introducing structured data markup to improve search and give viewers more relevant results.

• To enhance search results, Google released a new structured data markup for instructional videos.
• Google is better able to comprehend video concepts, levels, and talents thanks to the schema.org metadata.
• Search results for properly marked-up videos may show enhanced info chips.

Source Url: https://www.searchenginejournal.com/google-announces-new-structured-data-for-educational-videos/501199/

Google Files Lawsuit Against AI Fraudsters and Copyright Violations

• AI scammers who fooled consumers into downloading malware are being sued by Google.
• Additionally, Google is suing copyright scammers who removed rival websites without authorization.
• Google's lawsuit strategy tries to prevent future abuse and establish legal precedents.

Source Url: https://www.searchenginejournal.com/google-takes-legal-action-against-ai-scammers-copyright-fraud/501182/

Updates on Microsoft Advertising: Additional Emails Regarding Non-Compliant Ads

Microsoft Advertising is informing clients of prohibited advertisements or keywords more quickly by sending out more policy violation email messages.

• Microsoft Advertising revised their notice procedure for policy violations.
• When advertisements or keywords are disapproved, the corporation is now sending out email alerts more frequently.
• Tighter regulations may restrict certain advertising while also trying to reduce infractions.

Source Url: https://www.searchenginejournal.com/microsoft-advertising-updates-more-emails-about-non-compliant-ads/501178/

What is White-Label SEO?

White-label SEO is also called private-label SEO and SEO reselling. This is when a company pays an outside professional (or team of professionals) to do all the heavy lifting for them.

• The benefits of SEO reselling
• The cons of white-label SEO
• Should you participate in private-label SEO?

Source Url: https://seranking.com/blog/white-label-seo/

Why ecommerce brands must showcase authentic E-E-A-T

Here's why visible experts are essential for e-commerce firms, and how they can start creating powerful E-E-A-T signals both offline and online.

• The value of E-E-A-T beyond SEO
• What ecommerce can learn from George Foreman
• start building strong E-E-A-T signals

Source Url: https://searchengineland.com/ecommerce-brands-showcase-eeat-434437

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow !!

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