Hocalwire Daily Roundup | Google Search Ranking Algorithm Coming Soon?

Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon?

We know Google is working on more ranking updates, some to deal with search spam issues like parasite SEO, some you may or may not want to buckle up for. But we are still waiting and some of the hidden gems Google is showing in the search results can be considered muddy rocks.

Source Url: https://www.seroundtable.com/next-confirmed-google-search-ranking-algorithm-36795.html

Google search CPCs up 19%, pushing ad spend up 17%

As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.

Advertising spending on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period.

Source Url: https://searchengineland.com/google-search-ads-cpc-spend-436959

Bing Home Page Swapping Out Bing Logo With Copilot Logo

Microsoft is now testing replacing the Bing logo with a Copilot logo, similar to how it has been testing replacing the Bing Chat link with a Copilot link within the Bing Search results pages. All of this relates to Bing Chat's two-month-old rebranding to Copilot.

Clicking on either the Bing logo or the Copilot logo takes you into Copilot, formerly Bing Chat.

Source Url: https://www.seroundtable.com/copilot-logo-on-bing-home-page-36773.html

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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