TLDR

  • Today's HDR Update for 28 Dec, 2023
  • 1) Google On How Subdomain Caused Perception Of Indexing Issue.
  • 2) Bing Chat Adds Favicons To Links.
  • 3) Google Checks 4 Billion Host Names Each Day For Robots.txt
  • 4) Google confirms it is testing ad copy variation in live ads.

In the dynamic landscape of search engines, recent insights have been revealed by both Google and Bing, shedding light on critical aspects of web indexing and user experience. Google has addressed concerns regarding subdomains, emphasizing the need for meticulous management to prevent misconceptions about indexing issues. Meanwhile, Bing has introduced a user-centric feature that enhances its chat interface by incorporating favicons to links, facilitating quick source recognition and improved user experience. Additionally, Google's extensive commitment to web governance is underscored as it checks a staggering 4 billion host names daily to ensure the accuracy of robots.txt instructions, crucial for proper web crawling and indexing. Notably, Google has confirmed ongoing tests involving ad copy variation in live ads, signalling potential advancements in advertising strategies for enhanced engagement and effectiveness. These developments collectively showcase the continuous evolution and refinement of the functionalities and features offered by prominent search engines.

Google On How Subdomain Caused Perception Of Indexing Issue

John Mueller of Google provided information on the unexpected function of a subdomain and why a website seemed not to be indexed.

In response to a query regarding a website that was not being indexed, Google's John Mueller revealed a little-known technical SEO fact regarding domains and subdomains that may confuse some people and maybe give the impression that a website is having problems being indexed.

Source Url: https://www.searchenginejournal.com/google-on-how-subdomain-caused-perception-of-indexing-issue/504673/

Bing Chat Adds Favicons To Links

Microsoft has updated the links in Bing Chat / Copilot with favicons. Users should be able to click and notice the links beneath the AI-generated response more easily if they have favicons.

Source Url: https://www.seroundtable.com/bing-chat-links-gain-favicons-36620.html

Google Checks 4 Billion Host Names Each Day For Robots.txt

Did you know that every day, Google Search looks up four billion host names to see if they contain robots.txt files? In the December Search Off The Record podcast, Gary Illyes stated, "We check about four billion hostnames daily for robots.txt."

Source Url: https://www.seroundtable.com/google-4-billion-host-names-daily-36614.html

Google confirms it is testing ad copy variation in live ads

In live advertisements, Google has secretly begun testing the placement of headlines within the ad copy description text.

The community is frustrated since advertisers were not informed in advance of the ad copy variation experiment, and there is confusion over whether this test will be extended to more accounts.

Source Url: https://searchengineland.com/google-testing-headlines-ad-copy-description-text-live-ads-435872

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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