TLDR

  • Today's HDR Update for 26 June, 2024
  • 1) Google dropping continuous scroll in search results
  • 2) GA4 Update Brings Alignment With Google Ads Targeting
  • 3) Google’s Unconventional Advice On Fixing Broken Backlinks

Google has made several significant updates recently. The company is dropping continuous scroll in search results, returning to the traditional pagination method. Additionally, the latest GA4 update brings improved alignment with Google Ads targeting, enhancing advertising strategies. Google also offers unconventional advice on fixing broken backlinks, providing new insights for SEO optimization.

Google dropping continuous scroll in search results

Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022. Google Search will discontinue its continuous scroll user experience, in which Google loads additional results as you scroll past the first page of search results. Instead, you'll see the classic and old pagination bar in the footer of Google Search results. If you were on page two, you may see less clicks to your website. It all depends on whether those searchers scroll and now click to the next page

Source Url: https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529

GA4 Update Brings Alignment With Google Ads Targeting

Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities. Google standardised advertising audience sizes in GA4 and Google Ads. A new "Advertising segments" box reveals which users are eligible for ad personalisation. The update allows for more accurate data-driven ad strategy and investment decisions.

Source Url: https://www.searchenginejournal.com/ga4-update-brings-alignment-with-google-ads-targeting/520747

Google’s Unconventional Advice On Fixing Broken Backlinks

Google's Gary Illyes answered an unexpected question about fixing broken backlinks. Assessing broken backlinks for those that are the most helpful for “users” is an unconventional way to decide whether to fix them or not. The conventional SEO practice is fixing a broken backlink to ensure that a site receives the maximum available link equity.

Source Url: https://www.searchenginejournal.com/fixing-broken-backlinks/519732

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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