Hocalwire Daily Roundup | Google, AI, and Microsoft Shaping the Future!

🚀 Breaking News in the SEO World! 🌟 Get ready for a seismic shift in digital marketing as Google's Business Profiles get a fresh makeover. Discover the secrets to supercharging your social content on Facebook, Slack, and more. Google Performance Max is getting smarter with new AI features. Boost your e-commerce game with Google's latest shopping features for stellar conversions. And don't miss Microsoft's groundbreaking patent on web and content reliability scores for Bing Search ranking. Stay ahead of the curve with these game-changing updates!"

New Activities Section of Google Business Profiles

Google has added a new "activities" section to some business types within Google Business Profiles. It seems to be for some sort of hotel-like businesses but not all hotels see this option yet, so maybe it is being tested. Google lets you add multiple activity names, the price for the activity, the type of visitor the activity is for (i.e. adult, child), where to book that activity online and more. This feature was spotted by Sohan Jain who shared some screenshots on X,

Source Url: https://www.seroundtable.com/google-business-profiles-activities-36339.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Timeline

How to optimize your content for social: Facebook, Slack and X

Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack. Technically speaking, the tags you need to pay close attention to here are your OpenGraph (OG) tags. These tags belong in the of your page and allow you to customize things like article title, featured image, description and even reading length. There are other tags to be wary of, which will be specified below, but OpenGraph tags are the main ones to keep optimized.

Side note: When selecting the image to use across social channels, I’d recommend choosing one with a minimum of 1,200 pixels in width and specifying the max-image-preview robots tag on the page. These are two big requirements for inclusion by Google Discover, which can be a huge traffic source.

Source Url: https://searchengineland.com/optimize-content-social-facebook-slack-x-434219?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Timeline

There are new AI features added to Google Performance Max.

PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats. Why we care. Generative AI can help advertisers deliver fast results, save money and provide the freedom to explore different creative directions instantly.

Leveraging AI: Google explained that its new PMax generative AI features can be used in two ways:

Text generation: Agencies and brands can create new headlines, descriptions, and images to test fresh creative ideas alongside their current ones. Additionally, they can employ image editing to experiment with different versions of both existing and generated images.

Image generation: For businesses with limited creative resources, you can use a few prompts to bring your creative ideas to reality and swiftly produce high-quality image assets for your campaign. These assets can serve as the basis for your creative concepts, and image editing allows you to effortlessly experiment with new versions to enhance your impact and insights.

Source Url: https://searchengineland.com/google-performance-max-ai-features-434261?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Timeline

Google introduces additional options for shopping to increase conversions.

Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.

Google is rolling out new features to help brands engage with shoppers this holiday season:

• A new deals hub.
  
• New pricing tools.
• The annual Holiday 100.

Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).

Source Url: https://searchengineland.com/google-new-shopping-features-boost-conversions-434267?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Timeline

Microsoft: Demand for, Is Growing

Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, of Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient.

Mikhail Parakhin was asked on X if Bing Chat is more "smooth" "because the demand went down or because you guys have done some optimizations." Mikhail Parakhin responded saying, "Demand definitely did not go down :-). We re-implemented a Responsible AI control system, less buffering, faster and smoother output." Some other reports may show there is less interest in Bing Chat but according to the source, that is not true.

Source Url: https://www.seroundtable.com/bing-chat-demand-not-down-36341.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Timeline

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow !!

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