Hocalwire Daily Roundup | E-E-A-T Google Ranking Influence Decoded

Stay ahead of the curve with insights into the recent Google Search Ranking update on February 28th and 29th. Discover the art of crafting content pillars that amplify brand awareness and unlock your brand's potential. Gain a deeper understanding of E-E-A-T's influence on Google rankings and decode its significance for your online presence.

Early Signs: Google Search Ranking Update On February 28 & 29th

Early indications point to a potential upgrade to the Google Search ranking algorithm, which began yesterday, February 28, and continues today, February 29. The SEO community's conversation started to pick up steam yesterday, and several third-party rank-tracking tools are reporting higher volatility.

Keep in mind, that we are all waiting patiently for the next big Google update that Google has been promising since November.

Source Url: https://www.seroundtable.com/google-search-ranking-update-feb-28-29-36977.html

How to identify and create content pillars that boost brand awareness

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms.

A core idea that serves as the foundation of a brand's content strategy is known as a content pillar. The main themes and messaging that define a brand's voice and identity on its social media presence and online platforms are outlined in the content pillars. A robust content strategy relies heavily on its content pillars. They assist in developing a cohesive online presence and maintaining the uniqueness of your content for you and your company, from choosing your primary topics to modifying them for your audience and assessing their impact.

Source Url: https://searchengineland.com/identify-create-content-pillars-437991

E-E-A-T Google Ranking Influence Decoded

E-E-A-T influences Google's ranking process despite not being a traditional ranking factor and how to use it for SEO. It appears incomprehensible from a logical standpoint that something that influences a website's rating is not a ranking factor. Even though it sounds like a paradox that cancels itself out, SearchLiaison recently tweeted some insightful thoughts on how to approach E-E-A-T about SEO.

That's all folks for the day from the Hocalwire Team. We will get back with more updates tomorrow!!

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