What Is the Difference Between Technical and Traditional SEO?

Since its inception, search engine optimization has come a long way. The practice has become much more complex, and businesses can now pursue various types of SEO strategies.

In this blog post, we'll look at the distinction between technical SEO and traditional SEO. Your company can then decide which type of campaign is best for them. Let's get this party started!

What exactly is traditional SEO?

When most people think of SEO, they envision a traditional SEO campaign. It concentrates on tasks like content creation and optimization, keyword research, and link building. Through quality SEO efforts, traditional SEO focuses on increasing organic search results and traffic back to a website. Here are a few examples of important efforts to make in a traditional SEO campaign:

Producing High-Quality Content

Your company's website should always prioritize having consistent, relevant, and valuable information. Without one of these three factors, your content may suffer in terms of quality. If your company's website contains inconsistent information, users and search engines may be hesitant to trust it. If your company's information is out of date, visitors may abandon your website in favor of one of your competitors.

It is critical to creating valuable content that is relevant to your company and serves an important purpose. Find the right medium for creating effective content, whether it's through longer-form content pieces (such as ultimate guides) or shorter-form pieces (such as blog posts).

Performing Keyword Research

Your company can create and write high-quality content for your website. However, including keywords in your content makes it more effective and optimized. It makes it easier for search engines to understand and read your content, as well as for users to find your company's website.

Your company must conduct keyword research in order to find the best keywords to include in its website and content. When conducting keyword research, your company should consider each keyword:

• The intention of the user
• The volume of traffic
• Difficulty of Keyword
• The incorporation of local factors
• How competitors' websites use the keyword

If you add a keyword without the proper intent, your website or piece of content may not make sense or rank well over time.

Strategy for Link Building

Adding links and developing an effective link-building strategy, in addition to including keywords within your content, is extremely beneficial to a traditional SEO campaign. Adding links within your content, whether internal or external, can be beneficial for several reasons:

• Having high-quality external links contributes to the authority of your website.
• Internal links on your website can help improve user experience.
• Internal links in all of your content help users stay on your website for longer.

While it is important to add links, it is also important to review which links on your website are unnecessary and should be fixed or removed. The presence of unnecessary and spammy links can reduce the value of your website.

Elements of Design

While content is critical to the success of an optimized website, it is also important to include visual elements. Visual elements such as images and video can contribute to a better design factor as well as a sense of uniqueness.

When you add images and video elements, make sure to keyword optimize them and update their meta descriptions and alt descriptions. This then aids search engines in better identifying and comprehending these various elements. Overall, having them can increase traffic while also improving user experience.

What exactly is Technical SEO?

Technical SEO focuses on the code and metadata to improve the visibility and performance of a website. Technical SEO includes optimizing your site's backend areas such as website design, coding, and so on. Performing technical SEO tasks also aid search engines in more efficiently crawling and indexing your website. Here are a few examples of technical SEO tasks that can be completed:

Metadata

From a backend technical SEO standpoint, having metadata information is critical. Make sure to include metadata information on your pages, such as meta titles, title tags, and meta descriptions. Including these elements increases the likelihood of your pages being indexed and eventually ranking on SERPs (search engine result pages). The meta title is the first thing users see on SERPs, while the meta description gives them a sneak peek at what the page is about.

Having a Well-Organised Site Structure

A well-organized and well-designed site structure is critical to the success of a technical SEO campaign. This allows search engines like Google to properly crawl and index your site's pages. It also has an impact on your site's backend factors such as URL structures, categories, and breadcrumb navigation.

Detecting Duplicate Content

As we mentioned in a traditional SEO campaign, creating content for a business website is critical. However, there may be times when there is too much content, resulting in duplicate content.

Technical SEO experts recommend going through all duplicate content and consolidating or redirecting it to make it more uniform and direct. Having multiple pieces of content can make it difficult for users and search engines to determine which is the most relevant. You can use audit tools to find duplicate content and fix or redirect it.

Having a Quick Site Speed

For any website, having a fast site speed is critical. Did you know that one out of every four people will abandon a website that takes more than four seconds to load? With this in mind, it is critical to optimize your website to be as fast as possible.

There are numerous methods for increasing the speed of your website. To begin, go to Google's PageSpeed Insights to see what factors are preventing your site from being fast. This can assist your company in addressing common technical SEO issues with your company's website.

Capabilities for Mobility

More people and users are searching for information on their mobile devices. With this in mind, it's critical that your company's website is mobile-friendly and functional. It is critical to have a mobile-friendly website, whether you are focusing on navigational factors, user experience, design elements, or how your content is presented.

What Is the Distinction Between Technical and Traditional SEO?

The focus of each type of campaign is one of the key differences between technical and traditional SEO. Traditional SEO campaigns emphasize content, keywords, and link building, whereas technical SEO campaigns emphasize code and metadata.

Another significant distinction is that technical SEO frequently necessitates more time and effort to execute than traditional SEO. This is due to the fact that there are more details to consider when optimizing a website's code and metadata.

Another significant distinction between the two types of campaigns is the skill set required to carry out each type of campaign. Most marketing professionals with a basic understanding of keyword research and content creation can execute traditional SEO campaigns.

Technical SEO campaigns, on the other hand, necessitate a more technical skill set in order to be properly executed. Understanding how to read and edit code, as well as using tools like Google Search Console and Google Analytics, are all part of this.

Developing Your SEO Campaign

So, which type of campaign is best for your company? It's important to note that both types of campaigns can be effective; it all depends on your specific goals. Whatever path you choose, make sure you have a clear plan in place before implementing any type of optimization strategy.

Hocalwire CMS handles the technical parts of keeping Large Sitemaps, Indexing pages for Google, Optimizing page load times, Maintaining assets and file systems, and Warning for broken links and pages while you handle all these non-technical components of SEO for Enterprise sites. If you're searching for an enterprise-grade content management system, these are significant value adds. To learn more, get a free demo of Hocalwire CMS.