Google Ads Manager Accounts:

You can manage numerous accounts using manager accounts, formerly known as My Client Center (MCC). This online advertising manager can save you time with reporting, access control, and consolidated invoicing with a single login and dashboard. Simple account modifications allow you to pause campaigns and alter daily budgets. Create automated rules, establish alarms, organise accounts, and receive email notifications using labels. If a manager's job changes, they can grant new access, control the level of access, and share access with other managers. Simple performance and conversion tracking between accounts. Additionally, create and distribute automatic reports for anything from dimensions reporting to keyword performance. Assemble many account bills into a single monthly invoice. Through your manager account dashboard, you can quickly keep up with budget updates and see which accounts are being charged.

Google Multiple Customer Management:

Ad Manager publishers can generate income with the aid of other suppliers that can advise, stand in for, and manage networks or inventory on their behalf thanks to Multiple Customer Management (MCM). Upon request, publishers can hand over control of their Ad Manager network to a different publisher. The networks that request access become the "parent publisher" and the networks that allow access become the "child publisher," creating a parent-child relationship.

Usually the work delegated can happen in two ways that Google provides access control. They are Manage Inventory & Manage Account. This is like who gets access to inventory and how it is managed, either in parent account or child account. In both scenarios the goal is to make it feasible for the business.

Disclaimer: A child publisher can have a Manage Account parent and multiple Manage Inventory parents at the same time. However, the child publisher can't be managed by the same parent under both delegation types.

Delegation Types in Manage Account:

1. Parent publishers gain access to child publisher accounts to help the child monetize their inventory.
2. The parent publisher has access to the child account, except for billing information.
3. Agree on a revenue share ranging from 0% to 100%. This revenue share is applied to each child account managed by the parent publisher when payment is routed through Google.

4. The parent publisher manages all inventory in the child publisher's account. All settings can be found in the child's account. Managed inventory is limited to features available in Child account.Both Child and parent publishers receive the pre-agreed upon revenue share via auto-payment

Delegation Types in Manage Inventory:

1. Parent publishers have inventory delegated to them by child publishers to monetize on the child's behalf.

2. The parent publisher manages all delegated ad requests from within the parent's account.

3. The parent publisher does not have access to the child's account. Child publishers can have up to 15 parents managing their inventory.

4. A child publisher receives an invitation from a parent publisher. When accepted, the parent publisher manages specific delegated inventory. Parent publishers receive full payment for Google monetization.

Benefits of using Google MCM Program:

Get full tier access to Google Demand features using AdSense or AdX. Access third party premium exchanges via Google Open Bidding. By outsourcing all or a portion of their ad operations, this functionality helps publishers boost their ad revenue and save time. As part of the beta testing process, Snigel had early access to MCM. After testing the new features for a while, we can confidently say that MCM is a significant advancement over SPM. Open Bidding is Google's server-side header bidding solution. It lets more advertising demand partners bid on your inventory without the added latency of client-side header bidding. Open bidding is limited to Ad Manager 360. As a result, most publishers have not been able to access this powerful feature. Publishers can now access Google Open Bidding through an MCM partner.

Choosing the Right MCM Partner:

Although it is a deceptive term, MCM partners are still occasionally referred to as "AdX resellers". With the latest changes to the Ad Exchange/Ad Manager environment, the phrase has become even less applicable. There was a way for partners to provide access to Ad Exchange in a mostly hands-off, reseller-like manner under the previous Ad Exchange infrastructure (known as SPM, or Scaled Partner Management). Google is retiring that system this year in favour of the far more complex MCM architecture. The majority of publishers will have much closer control over their inventory than they would have under SPM because it would be running within their partner's Ad Manager account. Partners are now much more "managers" than "resellers," in comparison.

Hocalwire has partners and affiliations with MCM network and offers value as a Premium consultant to help you make more monetary revenue by managing your inventory and account. To know more book a demo