TLDR

To engage and retain your audience..

Consistently create engaging content and have a strong distribution strategy in place. You must now be aware of how well that content is doing, who is visiting your website, and how to engage and retain your audience.

For each content marketer who is concerned about engagement statistics. Today's marketing success depends on using analytics tools, and of all the options available, 10 stand out as being especially helpful for content strategists. Let's look at it.

1. Google Search Console

Google Search Console provides a number of tools to assist you in appearing in the SERPs for the search terms and phrases that your target audience is searching for.

If you're a business owner or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your current SEO strategy with new keywords. Google Search Console monitors, debugs, and optimizes your website and you don't have to be a coder to use it.

Here are some website elements that Google Search Console will teach you about and assist you in optimizing:

  1. Discover which keywords your pages are currently ranking for.
  2. Locate any crawl errors on your website.
  3. Determine how mobile-friendly your website is and look for ways to improve your users' mobile experience.
  4. Check to see how many of your web pages are indexed by Google (if they aren't, you can use the tool's URL Inspection Tool to submit a page for indexing).
  5. The metrics related to your website that are most important to you, such as clicks, impressions, average click-through rate (CTR), and average position.


2. Google Analytics

Even though Google Analytics has a subscription version, you can still manage your website's SEO with the free version of the software. This is especially true if you combine Google Analytics and Google Search Console. You can then use queries to find areas for improvement with the keywords and phrases that you want your website and web pages to rank for. By doing this, all of the SEO data for your website will be centrally located and gathered.

  1. In order to comprehend and enhance your SEO, you can also use the free version of Google Analytics in the following ways:
  2. Filtering your referral traffic: Remove any traffic, such as fraudulent traffic, that could taint SEO reports.
  3. The difference between organic and inorganic website traffic: Recognize the sources of your visitors and improve those channels to drive more traffic.
  4. Use Site Content Reports: To identify engagement metrics, such as those for each web page, for the directories and pages on your website, for page departure metrics, and for the acquisition, behavior, and conversion of landing pages.
  5. Review the Assisted Conversions function in the Multi-Channel Report: Determine which of your channels generated the most conversions and what benefit they have for your company.


3. Bing Webmaster

You get access to a variety of tools, including reporting, diagnostic, and SEO tools, through Microsoft Bing Webmaster. To make sure your site is properly optimized for organic search, you can maintain backlinks, examine keywords, and assess your website with the aid of free SEO tools.

Other things you can perform using Bing Webmaster's SEO tools include:

  1. Look at backlink profiles: Understand the referring pages, domains, and anchor links in your backlink profile.
  2. Conduct a keyword search: Identify the terms and phrases that your audience uses in their searches, as well as the frequency of those searches.
  3. Utilize the site scanning tool: Check your website for technical SEO mistakes by crawling it.
  4. Receive SEO reports Look over any mistakes on your website and specific site pages.


4. Google Trends

When your company is already established, traditional SEO tools like the ones we've already described are excellent for conducting research and audits. But what if you're launching a new firm and want to know what well-liked markets, subjects, and concepts people are researching? For a wide term landscape for your website, Google Trends is a terrific location to look for undiscovered possibilities.

You should be aware that Google Trends does not provide granular data. The best results can be obtained from this tool if you use it as a compass to establish the direction of your SEO strategy and then combine those insights with a more powerful programme, such as HubSpot's SEO Marketing Tool.

What to search for in Google Trends is as follows:

  1. Trends: Keep an eye out for trends in particular nations or areas of the world.
  2. Popular subjects: Research well-known figures and long-tail keywords associated with them.
  3. Comparisons: Evaluate and contrast historical trends.


5. Ahrefs

Ahrefs is a sophisticated SEO tool that analyses your website's structure and generates keyword, link, and ranking profiles to aid in your content selection.

Among Ahrefs' key characteristics are:

  1. Site Explorer: Displays information about the effectiveness of particular web pages on your site.
  2. Search high-performing websites using specified keywords and subjects with Content Explorer.
  3. The monthly search volume and click-through rates of particular keywords are generated using the Keywords Explorer tool.
  4. Site Audit: Crawls the designated verticals on your domain and identifies a variety of page-level technical problems.


6. SEMrush

SEMrush is a complex dashboard that provides information on the effectiveness of domains overall and of the individual pages within them. The SEO Toolkit is one of the several resources that SEMrush provides.

With the help of a toolkit, you can monitor a website's progress in terms of visibility over time and learn more about the keywords it ranks for, the page's position within search results, the monthly search traffic, and other information.

You can also use SEMrush to:

  1. Create links: Examine the external links that lead to your site.
  2. Utilize Keyword Magic: Find all the keywords you require to successfully develop an SEO plan.
  3. Check out the tactics of your rivals: Find the paid keywords or ad content that your rival is using in their PPC advertisements.
  4. Receive suggestions: Check out how you can enhance your organic traffic via content optimization.


7. UpCity

Utilizing UpCity's Free SEO Report Card, you can evaluate your website to see how it compares to the competition. You can get a report from SEO Report Card that addresses the following in return for your email address and a few pieces of information.

An overview of your website's position on the most popular search engines is provided by a rank analysis.

  1. Connect Building: A comprehensive list of the websites that link to your site.
  2. On-Site Analysis: Examines how successfully you used your primary keyword to describe your website.
  3. Information on the accessibility and loading speed of your website.
  4. Trust Metrics: A summary of the level of authority or trust associated with your site.
  5. Current Indexing: A count of the pages on your website that are currently being indexed.


8. Seolyzer

You may find out how search engines like Google perceive your website with the use of the free site crawling, log analysis, and SEO tool Seolyzer. To find and construct your SEO KPIs, Seolyzer gathers data that crawling bots record in your server's log files when visiting your website. Additionally, the tool shows problem codes, redirection, and page speed results.

Furthermore, Seolyzer can assist you in:

  1. Watch for SEO problems: You can fix issues like slow response times, error messages, and crawl volume before they cause more harm.
  2. Organize your specific KPIs: Examine the responsiveness of desktop versus mobile browsers, page performance, crawl volume, HTTP status codes, and current and new pages.
  3. Segmenting websites: Find out which pages are most frequently accessed.
  4. Web page comparison: See which pages are most critical to the success of your company according to Google.
  5. Analyze the effect of SEO: Recognize the results of your SEO work on a page-by-page basis or according to the page's category.


9. SEOquake

A Google Chrome addon called SEOquake swiftly and for no cost analyses the SEO factors of a website. This includes data file export, real-time URL and domain comparison, internal and external link audits, and on-page SEO audits.

SEOquake can also be used for the following things:

  1. Link Analysis: Use the Link Examiner function of the tools to get a thorough analysis of how each of your links, including URLs, anchor text, and other link types, are doing.
  2. Concentrate on important metrics: You can modify the SEOquake reports you receive to just show the data and parameters that matter to you.
  3. Check the SEO of your website: Identify any SEO-related problems that search engines might be able to find.
  4. Share your findings with relevant parties Your SEO analysis's findings can be exported as a customizable and shared report.


10. SpyFu

SpyFu is a Google Ads competitor keyword research tool. It aids in keyword research as well as PPC competitive analysis, SEO competitive analysis, and the development of bespoke domains and lists.

With the aid of this tool, you can increase traffic to your website and Google Ads campaigns, keep track of your paid and organic search engine rankings on Google, Bing, and Yahoo, and gather trustworthy and precise contact information for leads.

Additionally, you can:

  1. Download the PPC keywords of a rival: Utilize this knowledge to create PPC tactics that can compete in the ad space and are more aggressive.
  2. Download the SEO keywords of a rival: Utilize this knowledge to create organic keyword strategies that are more competitive and capable of competing in the SERP.
  3. Review keyword ranking trends to see how a page or website has changed over time.
  4. Find keyword suggestions: Google Ads keyword suggestions to improve conversion rates.


For your analytics, you might want to combine a few of these platforms. Hocalwire CMS features fantastic settings and automation to help traffic from various sources focus on your website. You may drastically increase your traffic with the aid of Google Analytics and potential choices with Hocalwire. To learn more about Hocalwire CMS's limitless potential, schedule a demo.