TLDR

Posting at the right time also aids in the enhancement of other algorithm signals...

When you take the time to create content for your Facebook page, you want it to be seen as much as possible. When the content was posted is one of the factors considered by the Facebook algorithm when deciding which content to serve to each user.

That means you must understand the best ways to post on Facebook in order to reach the greatest number of people.

Posting at the right time also aids in the enhancement of other algorithm signals, such as early engagement. After all, you can only get early engagement if your audience is online when your posts are published.

So, how do you know when to post on Facebook for your business page? Is there a best day and time to post on Facebook in general? In this post, we'll address these critical questions and highlight tools for determining the best Facebook posting times on any given day of the week.

When is the best time to post on Facebook?

When is the best time to post something on Facebook? In theory, the best day and time to post on Facebook is when the majority of your followers are likely to be online.

This is when your audience is most likely to see and interact with your content, sending important signals to the Facebook algorithm to increase the reach of your posts.

In practice, it's a little more complicated because your target audience isn't always the most active online at the same time as everyone else's. Things get a little complicated when you factor in time zones and different social behaviors on weekdays and weekends.

Here are a few things to think about:

  • Every day, the average Facebook Page posts 1.68 times.
  • Every day, more than two-thirds (67%) of Facebook users log in.
  • Approximately half of Facebook users (49%) visit the platform several times per day.
  • People spend 33 minutes per day on Facebook on average.

So you have a few opportunities throughout the day to reach the majority of Facebook users.

Fortunately, there are some excellent tools available to assist you in determining the best day and time to post on Facebook for your specific Facebook Page. Here are some general guidelines to follow when developing your Facebook posting strategy.

Overall, the best time to post on Facebook is now

Tuesdays and Thursdays, between 8 a.m. and noon, is the best time to post on Facebook.

Of course, when scheduling these posting times, keep in mind the time zones in which your audience lives.

Every day of the week, the best times to post on Facebook

In addition to the best time of day, consider which days of the week are best for publishing your content. The most effective days to post on Facebook are Mondays through Wednesdays. That is not to say that only posts on Mondays through Wednesdays. You simply need to think strategically about how to increase relevance and engagement on non-peak days.

Monday is the best day to post on Facebook

On Monday, the best time to post on Facebook is between 6 a.m. and 4 p.m. EST. The worst time is between 9:00 p.m. and 12:00 a.m.

Tuesday is the best day to post on Facebook

On Tuesday, the best time to post on Facebook is between 7 a.m. and 4 p.m. EST. The worst time is between 9:00 p.m. and 12:00 a.m.

Wednesday is the best day to post on Facebook

On Wednesday, the best time to post on Facebook is between 7 a.m. and 4 p.m. EST. Between 8 p.m. and 1 a.m. is the worst time.

Thursday is the best day to post on Facebook

On Thursday, the best time to post on Facebook is between 6 a.m. and 4 p.m. EST. Between 9 p.m. and 1 a.m. is the worst time.

Friday is the best day to post on Facebook

On Friday, the best time to post on Facebook is between 7 a.m. and 4 p.m. EST. Between 9 p.m. and 1 a.m. is the worst time.

Saturday is the best day to post on Facebook

On Saturday, the best times to post on Facebook are at 8 a.m. or between 10 and 3 p.m. EST. Between 9 p.m. and 1 a.m. is the worst time.

Sunday is the best day to post on Facebook

On Sunday, the best time to post on Facebook is between 11 a.m. and 4 p.m. EST. The worst hours are between 8 p.m. and 12 a.m.

Tips for determining your personal best time to post on Facebook

The overall recommendations for the best time to post are a good starting point before you dig into your own data. However, as previously stated, tailoring your posting time to your specific audience will yield the best results. Here are some methods for determining your own best posting time data.

Examine the demographics of your target audience

While your target audience demographics will not tell you when your followers are online, they will give you an idea of the time zones to consider when scheduling your posts. To discover your audience demographics, launch Meta Business Suite and navigate to Insights, then Audience.

Examine previous performance

Past performance can be used to predict what will work in the future. If you've been posting on Facebook for a while, look at your most recent posts to see which has the most reach. Reach represents the number of people who saw your post at least once, so it's a good indicator of how much of your target audience you reached with a post. There are numerous metrics for assessing the success of a specific post, but reach is the most useful for determining how effective your timing was for maximizing views.

Open Meta Business Suite and navigate to Facebook Insights in the left menu to see the reach for your most recent posts. Click Content, then use the top-left drop-down menus to select a 90-day timeframe and exclude Instagram posts from the analysis. To sort posts by highest reach, click the Reach column header, and then click on your top posts to see the posting times.

Experiment and fine-tune

Many aspects of your social media strategy can be improved by testing. This also applies to determining the best time to post on Facebook for your company. To make your timing tests effective, you must use very similar types of content. Otherwise, it will be unclear whether the time of day affects the reach of your post or if it is seeing increased exposure due to high engagement.

If you frequently share links to your blog's content, try writing similar posts with similar headline lengths and styles, as well as similar photo styles. Then, share the posts at various times. Again, this will not provide you with specific information about the best times to post, but you may begin to notice some general trends. You can then continue to test within tighter constraints and fine-tune your post-timing strategy over time.

Inquire about your audience

Of course, asking your audience when they want you to post on Facebook is illogical. However, it makes sense to ask them when it is most convenient for them to participate in a Facebook Live event. To use this strategy, brainstorm ideas for something valuable you can offer in Facebook Live. Perhaps it's an opportunity for your audience to ask questions in real-time or to witness a special live performance. Once you've decided on your content, tease your Live event with a post announcing the unique live experience you're creating. Then, inquire about the most convenient time for your audience to participate. Inviting people to leave comments on the announcement post is a great way to gather real data from your most engaged followers.

Maintain consistency.

When you're first experimenting to see when the best times are to post Facebook content, your posting schedule may be a little erratic. However, once you've figured out what works, your goal should be consistent. That is, if you discover a time that appears to work well for your audience, it is a good idea to begin posting regularly at that time. Your audience will begin to expect content from you on that schedule, resulting in increased overall engagement. You can continue to test at other times. Remember that the average Facebook business page posts 1.68 times per day, so you have more than one opportunity to see what works best every day. You can also experiment with formats such as Stories and Reels to test out new content-sharing times while maintaining a consistent posting schedule for Feed posts.

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