TLDR

Doing thorough research and audit is the greatest method to persuade your website..

Doing thorough research and audit is the greatest method to persuade your website to prioritize SEO because optimizing websites takes time and money. Performing a thorough data-driven SEO study of a new website has enormous benefits. Let's get started with the procedures you must follow:

1. Monitoring the webpage of your website: What factors to pay attention to

It's crucial to know what kind of website you're working with right away. The quality of the domain and its level of authority in the eyes of Google and other search engines are the first things you want to determine. You should also look at how much of their site's traffic is already organic and paid, as well as how many keywords they are focusing on to reach that level. Next, check the number of referring domains, the quality of those domains, and the number of backlinks they are receiving from those domains. Check the website's performance in terms of technological setup last but not least.

A website's domain and page trust quality scores, the volume of organic and sponsored traffic, the total number of keywords targeted, the number of referring domains, and backlinks are all displayed here as a website's summary statistics. The United States is chosen as the target market in this instance, and you can immediately see which other markets this website receives visitors from. However, it is sensible to look at their global metrics as well in order to get the entire picture. You may quickly assess the effectiveness of their website using this data, which delivers pinpoint accurate findings and covers every single country in the world, including a sizable database for the U.S.

After examining the key aspects of your website as they currently stand, consider how they have changed over time and decide if they are on a positive or negative trajectory. The screenshot above the left side illustrates variations in traffic and the overall number of keywords, highlighting upward trends in green and downward dips in red. Because everything is clickable, you can explore any point of interest in further detail. You can see how your website is doing in terms of traffic, keywords, and backlinks on the graphs on the right-hand side.

For any indicator, you may use a very helpful tool that lets you travel back in time to that particular month and examine what transpired there if you observe a graph that is not increasing as gradually as the example above and contains spikes and drops. Simply choose a month in the top-right corner to be directed to a page with the pertinent information.


2. Recognizing the target markets and keyword positions of your website

You can obtain comprehensive data on the organic keywords the website targets and their ranks across various geographies in addition to dynamics analysis. The markets in which your business is involved greatly affect revenue. Make sure you aren't investing money in nations that won't produce the required effects. The traffic distribution map shows how much traffic the website receives from various nations across the world. You may check how much traffic a particular nation is sending to the website by hovering over it. If you'd rather evaluate the data that way, it is also available as tables.

You can find out from the Distribution of organic keyword rankings chart on the main dashboard how well the site's keywords are generally doing in search. This enables you to determine which keyword group to concentrate on in order to achieve higher rankings the quickest. Open the detailed report to explore the keyword list in more depth. With the use of filters, you can determine the search terms they target as well as which of their ranks have increased, which have decreased, which keywords they have only recently begun to rank for, and which ones they have stopped.

When it comes to daily website analysis, the ability to view summary data and move to detailed reports is really beneficial. Examining the top pages and subdomains of your website in organic search is an excellent method to have a better understanding of what is performing well for them. In addition to examining how much traffic each of the top pages brings to the website, it is important to examine the pages themselves in order to understand what makes them unique and successful in the search. Analysis of these pages should be your main priority because they receive the majority of traffic.

Find out the keywords each page is ranking for to advance the situation. Then, using SE Ranking's Keyword Research, examine the top organic results to determine what they are doing more effectively than your customer. Hocalwire makes it easier for writers by enabling Mobile First SEO Optimization as a built-in function.


3. Assessing the level of niche competition

In a later stage of this research, comparing the websites of your top and closest competitors will play a vital role. You may view a list of a site's major competitors along with their keyword overlaps, Domain Trust ratings, and the total number of keywords they target on the Competitive Research dashboard. You may quickly increase your website keyword list by conducting a semantics comparison with a number of their top and direct competitors. By identifying the keywords that are specific to the site's rivals and that your website isn't targeting, SE Ranking takes care of all the trouble.

You must first build a list of your target keywords and add them to your customer's project with SE Ranking before you can detect direct competitors. After that, move on to Visibility Rating. It basically determines your odds of generating traffic by looking at the top websites that appear when your website's goal keywords are typed into a search engine. Pro tip: Analyze every competing website the same manner you did your website in order to completely comprehend what your website is up against. Hocalwire produces reports that help with planning for advertising and sales initiatives.


4. Analyzing the backlink profile of your website

Backlinks are the foundation of any SEO campaign. The underlying idea is that pages with lots of natural rankings on Google and other search engines typically have a lot of connections from reputable domains. The backlink profile of each website is thoroughly analyzed by SE Ranking, giving you a clear understanding of how the search engine giant perceives your website. By selecting the number of backlinks on the Competitive Research dashboard or by going directly to the Backlink Checker tool, you may get a thorough backlinks report.

You'll obtain top-level information about the number of links and anchor text, the proportion of do-follow to no follow links, and other things right quickly. Each metric can be clicked. It makes more sense to begin by examining the total number of referring domains and their Domain Trust scores when reviewing the backlink profile. In spite of the fact that having several backlinks from a single domain is beneficial, referring domains are far more important than the actual number of links leading to a website. Once again, keep in mind that you can always observe your successful competitors find out from which referring sites they receive links and utilize that information to improve the backlink profile of your website. To improve SEO rankings and direct organic traffic, Hocalwire CMS features SEO Keywords, Meta Data, ALT Text, and Sitemap structures built in.

5. Identifying technical SEO problems that need to be fixed on your website

It is imperative to examine your website's visual elements as well as its keywords, traffic, and backlinks, but it is also crucial to go into the site's code. The technical SEO configuration of your website has a significant impact on how well it performs in search, both from a Google and user experience perspective.

This is merely a brief summary of the data included in SE Ranking's Website Audit report. With the help of this information, you can improve the functionality of your website so that technical problems like slow loading times and duplicate content, for example, don't prevent it from achieving higher search engine rankings and drive away visitors as soon as they attempt to access one of your website's pages. To keep up with the Google Update cycle for its search engine, Hocalwire CMS features a carefully curated collection of settings that are automatically updated. We provide the mobile SEO implementation as part of our standard packages as a service to our clients. To learn how Hocalwire may assist in transforming your current codebase into a beautiful mobile experience, schedule a demo right away.