TLDR

Want to post quality content on LinkedIn...

Do you want to post quality content on LinkedIn? Finding content ideas might be difficult. Finding the correct idea can occasionally be the most difficult step.

Additionally, it can be simple to dissuade oneself from your own ideas. So, if you're struggling to think of topics, here are quick and simple suggestions. Pay attention to hashtags that are popular in and pertinent to your sector. To find posts with a high-performance rate, click the hashtag. Make use of this as topic inspiration.

Don't, however, copy or slightly edit other writers' content. More often than not, you will get called out.

Talk about current issues

This could be news from your industry or current affairs. Additionally, you can use the trending section of LinkedIn to locate hot news items and discussions that can serve as inspiration for your next posts.

Do you have to express your opinion on partisan or contentious matters? That's up to you. Just be aware that if your post is political, it can be blocked away or you might lose followers who support you.

Experiment with different formats and publishing schedules.

Experiment with several content formats, such as photo, video, and text posts. Determine what works best for your target demographic.

Figure out what works best for your audience if you do live streams, for example. Experiment with different days of the week and times of day to discover which generates the most views.

Consider polling your audience to determine when they are most likely to watch. Once you've figured out your schedule, stick to it to make watching yourself a habit.

Quality trumps quantity

Every LinkedIn post does not have to go viral.

Concentrate on producing information that will directly benefit one or a few people.

If that post also goes viral, there's an added plus.

However, numbers should not be the only metric used to assess achievement.

Consider your audience before hitting the publish button. Could your content assist them in the following ways:

  • Improve their performance at work.
  • They will advance in their careers.
  • Resolve a difficulty they're having.
  • Discover something new.
  • Recognize current events, a problem, or other forms of change.

Tell the truth

The good, terrible, and ugly. Display your personality.

People want to see your authentic self, voice, and story.

LinkedIn is a professional network, but that doesn't mean you have to be perfectly polished and professional all of the time.

Initiate and sustain interactions.

Ask a question that will generate a reaction and encourage your audience to contribute their views and thoughts. Respond to comments to help keep the conversation going.

Aside from including questions in your post, you may also use polls or tag anyone who you believe would benefit from the dialogue or anyone your audience would like to hear from.

That being said, tag wisely. Don't just publish a post and tag dozens of people - those people may find it bothersome, and it may cause more harm than good.

Avoid sales solicitations as well.

You want to come across as approachable. Being approachable is the polar opposite of selling. It will turn people off and may harm your involvement.

Be genuine.

Be true to yourself. Tell us about your experience. Simply be yourself and keep true to yourself.

Please share your experiences.

Share your complete experience with your followers, including your victories, setbacks, and everything in between.

Make yourself available. Communicate openly with your audience.

Great material does not have to be flawless. Life is a little messy, so document it.

Stop overthinking content

Approach material with a documentation attitude rather than a creation mindset all of the time.

Everything you read or hear, every conversation you have, every question you answer, and every problem you solve is content waiting to be created every day.

Request a quarter off for metrics

This is related to experimenting.

Sometimes you need room to experiment, learn, and establish a baseline against which to judge performance. It often takes time to see results on a new platform, so the last thing you want to do is believe you have no traction when, in fact, you're just beginning to establish the traction you'll need to see tangible returns in three, six, or twelve months. Years ago was the optimum time to start developing outstanding content on LinkedIn. However, the second-best time is now. With Hocalwire's social media auto-posting feature, any news items and articles that match the specified rule will automatically post on the selected social media sites. Hocalwire CMS includes fantastic automation features that help traffic from various sources focus on your website. You may drastically increase your traffic with the aid of Google Analytics and potential choices with Hocalwire. To learn more about Hocalwire CMS's limitless potential, schedule a demo.