PUBLISH: Take your stories far and wide by adopting Hocalwire CMS
There used to be days when newspapers were printed in a printing press, packed and rolled, and then put on public transport, carriers and trains to various cities. From there, they get distributed in small trucks to various city centres, finally arriving home through the newspaper boy who throws them right in front of the door before sunrise. Thats how complex and time consuming it was to get the news to our doorsteps. Not to mention the headache and nuances of managing these logistics operations. Now news has taken an easy route to reach us instantly, from the journalist to the reader. I would compare the sound of a crashing newspaper on the door to the notification sound our devices make in terms of news publishers. Now, fast publishing needs a smart and fast distribution system, which Hocalwire CMS offers you.
Publish your stories Far & Wide:
1. Websites and Applications:
Nowadays, the primary means of news consumption have become news websites and apps. These are not only limited to the original news publisher websites but also the content aggregators. The journalist can write the content worry-free with all their narratives to hook the reader to the news, while the marketing and sales team can configure the system backend to define the Tags, categories and pages in which the story will land. Of course, the writer can also configure these settings. The most useful feature when it comes to publishing is our inbuilt AMP page validation and distribution service. AMP ( Accelerated Mobile Pages ) makes it easier for Google to rank the stories right for mobile users and creates organic traffic by indexing stories onto the Google Discover feeds.
Similarly, the stories can be published on native mobile and iPad apps. Hocalwire CMS lets to configure these publishing endpoints once and reuse them every time you write a new story. You can publish the same stories across various platforms and regions if you serve multiple languages and brands.
2. Social Media Platforms:
This is the part where we say, go where your customers are. It is well known that the readers are not always in our news application or website but in some social media platforms where they consume content. Managing social media should not be a concern when all the effort is spent on writing and publishing. We thought it through and have made integrating multiple social media platforms easier when publishing a story on your website. It would help if you did not worry about repeating the same for Social media platforms. Configure and authenticate once and publish endless stories onto your platforms with snippets and hyperlinks to lead your audience to your website. This has become a valuable feature in creating a strong social media presence and keeping the readers informed on a timely basis. With attractive content and cover designs, this feature can boost traffic more than 3 times more than other methods since we tend to open Instagram and Facebook notifications more than email Newsletters.
3. Chatbots and AI Voice Assistants:
Looking back to the revolution and technological development, even direct publishing seems very primitive to the times. Now automation and bots have taken over. Users are not interacting with static content anymore, which means no one is typing URLs over their keyboards. Machine interaction has become more contextual to speech inputs and verbal prompts. Let's take Alexa, for Example, A very simple prompt which says, "Alexa, what is the hot news for today?" We get results from publishers. If you want to be one of those publishers, Hocalwire has features that let you have chatbots and AI Voice Assistant Integrations*. If social media notifications are skipped, we are still impulsive to check Instant Messengers like Whatsapp and Telegram. Configure bots on the users' chat apps and direct them to your website. This is a very good paid/subscription boosting feature too.
If you are looking for a one-stop solution to diversify and publish your content on multiple platforms and reach your audience directly, give Hocalwire CMS a shot and see how we can automate your news publishing journey. Book a Demo now and read our other articles about how Hocalwire CMS can transform your digital newsroom.