MONITOR: Look out for trends, news and movements to capture stories
Somewhere around the world, there is a historical event in the making every second. It becomes viral based on the locality, severity, and impact caused by that event or a series of chain events that follow. The source behind them may lose out to the masses, but the ripples carry much information. Consolidate all these indicators and see from a bird's eye view or the way Sherlock Holmes will inspect it, and you could be unraveling a beautiful story. This could be the beginning of something that can go down in history books, but for that, you should be keenly looking out for those ripples and indicators. With Hocalwire CMS, we do the monitoring for you to bring in live updates that can be incorporated into your publication workflow. Treat the outputs as the same, and you get insider information with a constant supply of global trends straight on your dashboard. We hint at you with cues so you can explore and uncover these beautiful stories.
Eyes and Ears around the world:
1. Social Media Trends:
Nothing is faster than the tweet that gets done on a happening and the number of retweets that follows. Be it s a tweet from a brand or a personality, and it is wildfire. We have written a blog on how you can capitalize on these social media trends as well. From economic meltdowns to catastrophic disasters, photos, videos, and updates come directly from the source through millions of social media users who capture them in real time. This social media is an interwoven network where a cascading effect happens, and the tool that captures these global trends is Hashtags. These hashtags have become the search parameters to anchor specific global movements and trends. They are also good at localization and linguistic boundaries. Nowadays, many social media platforms have the hashtag feature, and choosing the right hashtag can put your content on the content map. Twitter is the most authentic and trusted source of these trends since it maintains its high profile validation, unlike other platforms with spam. You can see these trends on your dashboard live, so you stay updated and informed.
2. SEO Trends and Monitoring:
Social media has its mechanism, whereas the internet has its standard operating procedure. Spiders crawl websites are influenced by the hot keywords that are part of your content. This forms the backbone of your search engine optimization. Having the right keyword, the higher the chances you are ranked on page 1. This could get tricky a bit if the foundations of SEO and keywords are not well understood. Organic and paid keywords are used to target specific markets, with many rules, limitations, and complexity. We make it simple, look out for potential keywords to your content and story, add them into your title, URL, headings, and within paragraphs, thats the halfway point. We help you get to know the changes to these search engine algorithms and modifications that could affect your visibility online. With our recommendation, you can write stories that have greater visibility.
3. User Content Reporting:
Many times its not only the technology that supplies us with hot news and events. The people witness events live, experience them, and have stories to tell. More often, these are the people who wish to take the effort to make a change in their surroundings for the betterment of society. We enable you to listen to them. Receive submissions, letters, reports, and digital format content through the FTP file drop feature. Maintained anonymous submissions and follow-ups to perform fact-checks. The citizen journalism module could be your uninterrupted source of stories that are vital to society and attract many eyeballs towards them. Localization and community-based news reporting are becoming a huge movement by themselves since everyone wants to know about their surroundings and neighborhood. This scenario was well recognized and the need validated during the Covid 19 crisis, where you wanted to know the live update on the next door.
Hocalwire CMS makes it easy for you to scan the internet and monitor for changes which could be a global trend. Being the first one to sense the opportunity and act upon it is a huge competitive advantage. Along with a slew of interesting and valuable features that help you grow your audience and revenue. Give Hocalwire CMS a try today by booking a free demo and consultation