Implementing On Page SEO for your news content in Hocalwire CMS

What is on-page SEO:

Search Engines are becoming complex and sophisticated day by day, they have grown to a level where they understand the users intent to perform a search query. This means the quality content has to make sense to the search engine the same way it means to the reader. The reason why on-page SEO is taking upper hand in our case is that as a writer you get to control this internal parameters such as HTML Tags, Title Tags, Meta Data, Image Alt Text etc rather than worry about external controllers like Back-links. In short on-page SEO are set of items in which you are in control and can manipulate to drive best results. This is done by ensuring that our E-A-T Score ( Expertise, Authoritativeness, and Trustworthiness ) are higher and boosts SERPs directly.

Visible Entities:

1. Optimizing Text, Video, Audio and Image with right format and type with required parameters are the ones visible to users. These impact directly on the way users interact with our content and website
2. Optimizing HTML Tags, Structured Data, Site Maps, Keywords are the ones visible to the Search Engine and they prioritize these over other data forms to query relevant information.

Hocalwire CMS does the work of keeping these visible entities optimized that are visible to both user and search engine by prompting you to give rightful data that can be used for optimization.

8 Checklist Items to perform on-page SEO optimization in Hocalwire

1. Satisfy the EAT Guidelines : Google rewards content that produce high quality content and they promote them heavily. This is by the rule you write content and provide right meta data to links, images and sources if needed. In Hocalwire CMS our fields ask you to give this information and takes care of it to boost organic traffic.
2. The role of title tags: The debate between title tags role is SEO is questionable but ignoring them has a negative impact. When you enter your title in Hocalwire CMS it puts it directly in the Head Section of the HTML Code and relates it to the main content internally. So in the search result you get the Page Title listed without any hassle.
3. Meta Descriptions have impact: These short descriptions live directly below the title on the SERP ( Result Page ) and they carry vital description about the entire story. Hocalwire CMS prompts you to fill in the short description and alerting you if exceeds the 120 character limit. We prevent the error even before its is done. This ensures the Meta Description is read properly in the mobile view and ensures high click through rate.
4. The Power of Headlines: This is kind of a non technical strategy where we write headlines that prompts users to take an action. You get to create a spark for them to click our title and take on that impression. So ensure you write a compelling headline that is actionable and triggers a click. This is the smartest way of creating a click bait. Hocalwire limits headline character length and prompts you to write short crisp headlines for your blog.
5. Use of Header Tags: The variance of different heading Tags ranging from H1 - H6 allows you to create categories or split content. But usage of these Heading Tags and writing meaningful content similar to headlines will enable web crawlers to take a note of them seriously. This is one of the indirect impacts created by H Tags. Adding Keywords also have proven to be a great SEO Trick
6. Prevent Keyword Cannibalization: This is a preventive measure that needs to be taken with research. Audit your site for Keyword Cannibalization. Targeting a keyword and dumping may articles to rank higher for it will kill the system since you are competing with yourself. Avoid that habit. Smartly distribute your keywords across blogs and maintain sustainable growth using Hocalwire CMS
7. Perform Content Audits: Use the integrated analytics system to Hocalwire CMS to perform content audits. If the blogs are getting traction, visitors from sources, bounce rates. Some might have been outdated and need a revision to stay up to date. There are many metrics that we track to monitor performance which will come in handy
8. Image Optimization to be best: Its always a difficulty to choose the right images, even if we found the perfect match they might not be or right size, shape or format. Hocalwire CMS has inbuilt image editors that let you crop, modify, edit and apply filters and compresses them so that your website still has great loading times and experience,. This is one of the best on-page SEO configuration that we offer and you just need to import image and we take care of the rest.

The reason why these above mentioned systems are critical is because, they are only touch points we get to work on. Hocalwire CMS acts as a support entity in guiding you to make rightful choices that improves these aspects one step at a time. After which it becomes an habit by itself to do the right thing and on-page SEO gets automated as you write more stories. Book a Demo on to see how we enable your website SEO Optimized right out of the box. Proven results in 1st month itself