Hocalwire Webinar:Best Practices in Monetization for Digital Publishing

Speakers: Vinoth Poovalingam, CEO, Hocalwire & Ashwani Mishra, CMO, Hocalwire

Date: 22nd September 2022

Time: 4PM Indian Standard Time

Platform: YouTube

Title: Best Practices in Monetisation for Digital Publishing

Slide Deck from the Webinar: Direct Google Slides; PDF Will be Uploaded Shortly

Short Summary on the Webinar:

In this webinar titled Best Practices in Monetization for Digital Publishing, Vinoth Poovalingam & Ashwani Mishra share insights on what are the numerous requests and demands that clients and community have towards monetization. We briefly discuss with the help of the Reuters Report on the various revenue prospects and how subscription model is taking over the digital journalism market. We hear a short overview of User Centric Revenue systems where the metrics are number of users rather than number of page views. Further we dive deep into the discussion of Programmatic Revenue models that are primarily governed by the Google Workflows while emphasis is made on the metrics that matter. Vinoth & Ashwani have a solid discussion on what it means to differ between Brand Led vs User Led monetization. The key understanding sets the stage to the next segment where possible revenue models are compared. The core of the webinar and heated context on what are the various monetization methods for a digital publishing company is laid on the foundation of Brand vs User differences. The next topic of discussion is the various inventory types that are currently evolving the advertisement sector and how webpages are designed to adopt them with User Experience. A detailed overview of the industry best practices that Hocalwire has learnt from various experiments with Trial and Error approach as presented as possible things to followed by publishers alike.

We have uploaded the video as a playlist capturing key topics for consumption. You can watch the webinar in our YouTube Channel @Hocalwire