Google Trends: 5 Ways to Use It to Produce Better Content

One of the best and most popular marketing strategies for companies of all sizes and types is content marketing. However, it must be done correctly in order to obtain sufficient results, and this is not a simple task to complete. Because of this, the most seasoned marketers are familiar with several tricks and methods for creating high-quality content. Since the majority of us lack their level of expertise, we must come up with alternate strategies for producing interesting material. Using Google Trends, a tool that enables you to learn about topics that are trending at any given moment is one of the finest ways to do this. You can easily achieve this by counting the number of searches for a particular subject. However, this is only the beginning of how Google Trends may be used to produce better content. Here are the top 5 methods that we found most helpful.

1. You can discover topics that are popular and pertinent

Finding new content ideas that would interest your target audience is one of the hardest challenges. With Google Trends, you may examine information by interest in a region, see information by comparable phrases, compare similar terms, and highlight inquiries that are related to each other. You may increase the amount of traffic to your content by choosing pertinent themes to write about. Simply navigate to the dashboard to uncover the stores that are trending right now. Find the appropriate category that appeals to and is pertinent to your target audience using the criteria.

Make certain the topic you choose is:

• Related to your line of work
• You are knowledgeable enough to write on that subject.
• It is pertinent to your intended audience
• Employ Google Correlate

This feature makes it easier to locate themes that people are interested in, which can help you decide what to write about or uncover new topics that are linked to popular ones.

You can use Google Correlate to identify relationships between various search trends or any other type of data item that you're interested in writing about. The fact that this is the only instrument that can carry out these operations utilizing search data is well unknown. You can get more search phrases related to the one you entered by using Google Correlate. These are the results, for instance, if you type "technology" into the search box. With the help of these new terms, you can come up with a number of fresh content topic suggestions that are both highly relevant to your target audience and have a high potential. We came up with the phrases "Importance of technology in today's world" and "technology and its importance" for this particular case. The content is rendered according to the target device by the headless CMS. Hocalwire makes it simple to serve dynamic content with a single code base.

2. Improve your keyword research

In addition to being original and giving readers a pleasant experience, your material must also be technically sound in order to boost the optimization of your website. The Explore button may be found at the very top of Google Trends' dashboard. You can enter several search phrases here to find out which ones are most commonly searched. Compare the terms once you've located the ones you're interested in to see which receives the most searches. Here's why these are the ones you should be utilizing:

• The likelihood that someone will find your material will rise if you utilize more popular keywords. Simply make sure that your material is optimized for the most popular search terms and that they are pertinent to the particular piece of information.
• Probably more frequently used in everyday conversation. If your material is written in the same language as your readers, you will have a stronger impact because people prefer to search for terms that they use in everyday language rather than keywords.

You may boost your SEO by attempting to use these popular, often searched phrases. The more popular keywords are generally utilized by other companies as well, so you will have to compete with them. This is still crucial to understand. When you have found the ideal keywords, scroll down to discover some related topics that have been suggested for those keywords. You can use this tool to identify other keywords that you may have overlooked and to generate new ideas. You will be able to find keywords you hadn't thought of, develop new material based on topics that are becoming increasingly popular, and produce pertinent information that benefits readers. To improve SEO scores and route organic traffic, Hocalwire CMS includes SEO Keywords, Meta Data, ALT Text, and Sitemap structures.

3. Make a compelling content calendar with it

Setting up a publishing calendar is crucial for content marketing. To achieve the greatest impact, you must plan your posts and publish the ideal piece of content at the ideal moment. The amazing thing about Google Trends is that it provides information that can show you what kinds of postings are receiving the most attention. You can learn when to publish that type of content, for instance, if you write about fitness. You may easily choose the ideal times to post something by relying on Google Trends. This is a really helpful feature that can significantly strengthen a content marketing approach. Publishing posts when no one is there to read them is a waste of the time and effort put into researching and crafting the ideal piece of content that gets results. To create your own content schedule, enter your keywords in Google Trends. The content is rendered according to the target device by the headless CMS. Hocalwire makes it simple to serve dynamic content with a single code base.

4. Boost your branding initiatives

Google Trends, in the first place, enables firms to comprehend how they are considered in comparison to their rivals. You will be better able to decide which areas you need to focus your efforts on in order to increase the influence of your brand with the help of this information. To find out which brands are the most looked for in this industry, you simply need to enter the nation, period of searches, kind of industry, and choose web searches. Larger firms might benefit more from this, but smaller ones can also use it by selecting just their local area. You can benefit from major events that are somehow connected to your business by using Google Trends to acquire real-time data on numerous queries. When a major event occurs, searches for related terms skyrocket. You may locate these keywords and look to develop content for them to enhance your content right away. Hocalwire generates reports that help with promotion and sales planning.

5. Research local purchasing trends to produce provocative content

The ability to look for specific shopping trends is another function that Google Trends offers that is highly useful. You will be able to see information about users' purchasing intentions for a variety of different product searches with the help of these searches. For instance, you could design a search to find out which goods in particular market individuals are most interested in. Whatever the topic beauty products, sporting goods, or anything else this function will display the purchasing intentions for various nations throughout the course of the month you specify. This is a fantastic chance to discover more about your industry and what products online users are most interested in purchasing. With the help of this information, you will be able to identify the areas where content marketing potential exists and concentrate your efforts there.

Additionally, you may use your content to advertise the most popular goods in your suggestions for similar products. Google Trends just revamped its Google News Lab, and it now provides assessments of stories that are currently trending. If you are a content creator or journalist, you can get all of the data on these topics from Google Trends Datastore, making it a very useful tool for producing insightful content. This is how I was able to give my readers additional value and boost the credibility of my work. I didn't need to wait for official polls to be released because I already had all the current data I needed to give the public what they wanted. However, you must utilize this with caution and refrain from making unsubstantiated assertions or forecasts.

Conclusion

You may utilize Google Trends' many helpful features to find out important information about your content. The fact that it is a free tool and incredibly simple to use makes it even better. Be sure to look into everything it has to offer. Hocalwire includes Mobile First SEO Optimization as a standard feature, which simplifies things for writers. Hocalwire CMS has excellent configuration and automation to direct traffic from multiple sources to your website. You can exponentially increase your traffic with the help of Google Analytics and possible Hocalwire options. Book a Demo to learn about the limitless possibilities of Hocalwire CMS.