TLDR

Designed to significantly increase web performance...

Making adjustments to how we enforce our policy on content parity with AMP to enhance the experience of our users with AMP results. The policy demands that the AMP page content be equal to the (original) canonical page content as of February 1, 2018. There is no change to the ranking policy about AMP because AMP is not a ranking signal.

Over 25M domains have implemented the open source accelerated mobile pages project (AMP), which was introduced in 2015 and has experienced phenomenal development. With such quick development comes a sense of obligation to maintain the excellent content consumption experience for our users, which ultimately encourages greater engagement with publisher content.

Webmasters occasionally publish two versions of their content: an AMP page and a canonical page that is not based on AMP. In a perfect world, the content on each of these pages would be identical, allowing users to access it via AMP with a quicker and more seamless experience. The text on the AMP page, however, occasionally differs from the material on the original (canonical) page.

In a tiny number of situations, AMP pages are utilized as teaser pages, which, given their scant content, lead to very poor user experiences. When this happens, viewers must click twice to get the actual material. A quick summary of the main article is presented before prompting the user to click to continue reading on another page.

AMP was designed to significantly increase web performance and provide a quick, dependable content consumption experience. For pages that want to be displayed in Google Search as AMPs, we will enforce the criteria of close parity between AMP and canonical pages.

When we discover that an AMP page lacks essential information that its non-AMP counterpart does, we will refer viewers to the non-AMP page. The search rankings are unaffected by this. These pages won't be taken into account for AMP-required Search features like the Top Stories carousel, though. Additionally, we will send a manual action notification to the webmaster via Search Console and give them a chance to rectify the problem before their AMP page is delivered once more. The AMP open source website includes several useful recommendations that can be used to create AMP pages that are quick, attractive, and high-performing.

With this update, we intend to encourage webmasters to keep the canonical and AMP equivalents' content the same. Users will eventually be happier as a result of a better user experience on your website. The content is rendered according to the target device via a headless CMS. Using a single code base and Hocalwire, serving dynamic content is simple. Hocalwire CMS uses React Framework to give front-end components for creating responsive web pages and operates on NodeJS in the back end. With the help of XML sitemaps, Hocalwire CMS can arrange and make searchable your unorganized, disorganized website.

To keep up with the Google Update cycle for its search engine, Hocalwire CMS features a carefully curated collection of settings that are automatically updated. We provide mobile SEO implementation as part of our standard packages as a service to our clients. To learn how Hocalwire may assist in transforming your current codebase into a beautiful mobile experience, schedule a Demo right away.