TLDR

With inbuilt analytic systems and capacity to utilize third party integrations, analyze and make data work for you

The modern trend, as we know, is capitalizing on data-driven decisions, which means you don't look into data but make conscious decisions by converting them into information. Big brands leverage a lot of firepower with immense data they can crunch and make the best out of it. The Digital publishing industry also generates a large volume of data that can be used for increasing production performance, audience behavior analytics, personalized content, and serving ads. Hocalwire CMS has made some sweet setups internally to offer you the best value to manage and streamline your publishing performance. Add-ons and integrations do more than what you can imagine. You can compare and measure the scale and growth after adopting the Hocalwire CMS with historical analytics logs. We are sure you can see exponential growth in numbers similar to what our current clients have experienced after migrating their operations to Hocalwire CMS. Choose the right measuring tool to perform the right calculation.


Measure what matters and drive decisions:

1. Integrated H-Analytics:

Digital newsrooms not only have to manage external parameters and monitor them for audience engagements. It also has to measure internal operational performance. When your distributed desk team has to publish stories across categories regularly, use the internal H-Analytics feature to measure and track publication using various filters. You can fetch reports on total stories published in a day by a writer over time, published stories by an editor within a specific category, and overall metrics that might help you find gaps and boost efficiency. The tool allows you to find areas for improvement and target specific niche categories with fewer numbers than others. Make the best use of the H-Analytics to predict and set team goals, monitor writer productivity, and estimate total word count. This is a unique value proposition since all data is very transparent, and you can see in a dashboard which has contributed to which part of the story. You can also generate the entire data point as a PDF report with custom field and export settings.

2. Google Analytics, APIs and much more:

Undoubtedly, Google dominates the advertisement and web analytics market with its wide array of products, including Adsense and Google Analytics. With their dominance, Google even gets to define the rule book of what it means to have superior page configuration so that their web crawlers can rank your website. With the super admin console, you can easily add Google Tracking links and monitor how your page performs in terms of traffic, demography, and audience behavior. Configure the Adsense setting directly and define the rules for ads displayed on your websites. As mighty as it may seem, Google is not the only one in the market. If you are in any European country where Google Analytics is limited by its restrictions and compliance, you can use other service providers like plausible or matomo. You can also define access controls, generate reports and bring in much more third-party integration to perform various analytics and automation directly onto the Hocalwire CMS.


3. Social Media Metrics & Monetization:

Not only limited to the website and applications, take a step above to scan your presence on the internet across various social media platforms such as Facebook, LinkedIn, Twitter, etc. You get to distribute your content across these platforms and get a unified view of how your posts and stories perform. Use analytics to categorize your audience and their behavior on each platform so that you can serve them better. We have written a separate blog on how you can target various audiences on social media platforms. Every page behaves differently, and every ad has its behavior attributes; you get to track links, click rates, and conversions for various entities. For example, the call for action button can be crucial for affiliate links' subscriptions. With total visits and the number of clicks, you can see how people interact with various areas of the webpage. These sensible patterns and data points allow you to test and adopt new strategies to improve monetization opportunities.

Hocalwire CMS backed by its powerful analytics engine can be a game changer not only for the digital world but also for the operations of the publication as a whole. Achieve daily targets and improve on Key Result Areas which you can easily monitor and implement systems to boost these numbers. Adopt Hocalwire CMS now by booking a free demo.